We brought you the commercial that got all of the BeyHive and the world buzzing, now get a peek into how it was made.
In this exclusive footage, everyone from Pepsi President, Brad Jakeman to choreographic director Frank Gatson Jr and stylist Ty Hunter give you an in-depth look at what it takes to make 60 seconds of greatness. No one said it better than Jakeman:
There isn’t an artist more in the now than Beyonce.
And when you watch Ty take us through all of Bey’s iconic costumes, the realisation of that statement becomes more apparent. Check it out: