NEW: Behind the Scenes of “Beyoncé as Mrs Carter in H&M” | Video


A few days ago we brought you Beyoncé’s H&M commercial, “Beyoncé as Mrs Carter in H&M”. Now we’ve got a peek for you into how it all came together. You’ll hear word from H&M creative director, Donald Schneider, Frank Gatson Jr (Beyoncé’s resident choreographic director) and literally just a word or two from Bey herself. Eh.

The commercial is directed by Swedish director, Jonas Åkerlund. If you claim to be a BeyStan and you don’t know that name, well, shame on you. But lest you embarrass yourself another day in your life, check out another famous video he directed right after this:

And now bare witness and never forget. Or assuming you did know, here’s “Telephone”:

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