And so with that tweet, Ye set off a new and innovative marketing strategy for his new record I Am a God.
If there’s one word we can already use to describe Yeezy’s new album with, it’s controversial. We’ve already unpacked “I Am a God” and now we’ve got a new single. “New Slaves” is as controversial as it is true. Kanye criticises black folk for enslaving themselves within their freedom. He says the fact that black people all want the same material things is a form of slavery unto themselves. Well, 66 projections around the world is a statement clear enough. And in case you found yourself elsewhere on the planet when the spectacle occurred, we’ve got you covered.