India welcomes Iggy and Brthr into their world.
When music video directors Alex and Kyle – better known collectively as Brthr – listened to Iggy Azalea’s “Bounce” for the first time, the first and most prominent image that came to mind was India. So along with Iggy and a full crew, the flew all the way to the oriental country to discover the culture and immerse Iggy into it as accurately as possible for a full Indian wedding-cum-Bollywoodesque music video. In this behind the scenes footage, Iggy and Brthr walk and talk us through the creative process from learning about the culture, the choreography, the colour used to enhance the video and getting Iggy on to an elephant.
In case you missed the video, check out the culmination of the above right here.