PREMIERE: Ellie Goulding – “Midas Touch” | Video


Ellie Goulding touches and turns souls into gold.

It’s not often that a video enhances the understanding and experience of a song but Ellie Goulding seems to have coined it with her latest. The new single, “Midas Touch”, is deceptively simplistic but it’s video reveals its deep intricacies. The midas touch isn’t simply in the touch for the clip’s female protagonist but it’s a state of being. Once transferred to her statue-esque love, she is left with nothing and self-destructs. Some of the best animation we’ve seen in a while to a stellar performance by Ellie Goulding.


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