PREMIERE: Rihanna – “Pour It Up” | Video


Rihanna pours it up in the strip club.

If you saw the making of the video that we brought you yesterday, you’ll be more than well prepared for what you’re about to see. This, however, is perhaps the video’s virtue and vice.

For all the hype and excitement the behind-the-scenes footage roused in us, the final product itself is disappointingly anti-climatic. After you get passed the explicit visuals of “strippers coming down the pole”, you realise that that is it. Nothing more to it bar Rihanna on her glorious throne, clad in royal jewelry and crowned with 20s inspired hairdo. Be that as it may, it makes for an artistic depiction of the idea of the strip club scene.

Get your drinks up and “Pour It Up” with Rihanna below.


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