Watch: Eminem’s “Berzerk” Explained: Part 1 – Rick Rubin


Rick Rubin reveals details on producing Eminem’s new record.

Rick Rubin has had a busy year with all the biggest hip hop records. The most anticipated comeback to the game this year was without a doubt Eminem, so Rubin takes a minute to reveal the steps of the creative process.

During the shoot of the video to “Berzerk”, Rubin talks about how Eminem went against the stream of the hip hop trend this year by going for a different sound and subject matter. Listen to what he had to say in Part 1 of “Berzerk” Explained below.


Watch: Rihanna – The Making of “Pour It Up”


“I bet you never seen bitches twerk on water.”

Everyone’s been asking for a minute since the rumours of a shoot flared up a few months ago but now we can finally and officially ease the Navy’s anxiety and curiosity.

The “Pour It Up” video has all but been forgotten. As a matter of fact, Rihanna got to shoot and be shot for the video as she assumes the roles of artist as well as director for her new video. The 20s themed strip club video is a product of its time in the way it captures some of the most creative pole dancing and twerking you could ever imagine.

Hang out with badgalriri and meet her team and dancers in the official making-of below.

Watch: Solange Behind-the-Scenes of “Lovers in the Parking Lot” | The Creators Project


Solange pays homage to hometown in new video.

For the new video to “Lovers in the Parking Lot”, Solange took it back home.

A local flea market in her hometown of Houston, Texas, was the site chosen for what Solange calls a “humourous” video. From her dramatic dancing to her Bun B two-step cameo, Solange was out to cut a light-hearted visual that best captured the heritage of her hometown.

Check her out as she talks about her idea behind the project and also look out for a few words from Bun B himself.

Watch: Celine Dion: The Making of “Loved Me Back to Life”


Celine Dion gives us a look into her creative process.

It’s fast becoming one of the biggest songs of her career and if you thought no one could love it more than you, you are mistaken. Celine Dion takes us into the studio as she cuts her Sia-penned “Loved Me Back to Life”. She is joined by an entourage including husband, René Angelil, friends and her body guards.

Dion looks right in her element as she performs the song in studio and, later, takes a minute to talk through her experience of the song and what each part means to her. At one point she even takes a moment to personally thank Sia via video call for the song. But if her bouncing-off-the-walls studio antics or her body guard’s approval didn’t convince you, then René’s stating he’s never see her this happy after cutting a song should.

NEW: JR ft. Shugasmakx & Pro – “Imbizo” | Video + BTS


JR takes it snow-side for new video.

For his latest video shoot, JR took to Lesotho to take advantage of its glorious snow slopes. The Shugasmakx and Pro featured single sees the three rappers getting the snow swag on in temperatures below three degrees. Check out what went down behind-the-scenes below.

No need to look out for the clip on TV as JR suggests. We’ve got the complete visual for you right here.

Watch: Janelle Monáe Shoots ‘The Electric Lady’ Album Cover Photos with Marc Baptiste


Janelle Monáe proves that the booty don’t lie for album cover shoot.

An excited Janelle Monáe gets the honour of shooting with famed photographer, Marc Baptiste, in New York for the album cover of her latest offering, The Electric Lady. You should already know what the final product of the shoot was since you already have the album. In case you don’t, be sure to make your purchase on iTunes or at your local music store.

Watch: Future Behind-the-Scenes of “Honest” | Noisey


Future takes us behind-the-scenes of his latest video.

It’s been a fairytale rise for rapper Future since we first heard him on Rihanna’s “Loveeeeeee” last year. He’s since go on to gain as many ardent fans as haters but his star has yet to fade. In this behind-the-scenes footage to his new video for the single, “Honest”, he talks about his rise from the very beginning and where he hopes to see himself. The Collin Tilley-directed video features a special guest star by Destiny’s Child graduate, LeToya Luckett. Another special guest who was around during the video shoot but won’t make the video cut is the lady in Future’s life, Ciara. The video drops tomorrow so be sure to check back then to see it. Until then, check out what Noisey’s cameras caught during the making of the video below.

Watch: Jimmy Nevis Concert Stage Design | No Regrets LIVE


Jimmy Nevis finds inspiration for set design.

It was exactly a week ago when we announced that Jimmy Nevis would be taking over the Baxter Concert Hall as part of his No Regrets Live Tour. We got a peek of his band rehearsal back then. This time, we get a look into the creation of the show’s mise-en-scéne. The clip shows Nevis and his team plotting and planning and sourcing inspiration for the show’s set design and we’ve spotted some really interesting visuals. He ends the meeting off with a jam session to Michael Jackson’s “The Way You Me Me Feel”. What more could one ask for?